Taking June to Europe.
A content and creator strategy for June Gold Forming™'s entry into Europe : on TikTok, in motion, from people they trust.
Why this,
why now
June already wrote the brief : built with the women who wear it, only real when it's actually lived in. This proposal doesn't add a new idea to that. It puts June's own philosophy into motion in Europe, through real people and real stories, the same way June built itself everywhere else.
The new landscape, and how we enter it.
Discovery lives in short-form video. Creators try pieces on and style them before a brand ever gets a storefront.
Trust travels through people, not ads. A brand photo builds desire; a real person wearing the piece is what converts.
Europe is turning toward accessible fine jewelry : away from costume, toward real material value. That's June's exact lane.
Two moves put June in that conversation: owned content to anchor the brand, real creators to carry it.
Photoshoot Content
The foundation. One production day, a full library of on-brand assets : site, ads, social.
TikTok Influencer Marketing
The distribution. Ten creators wearing June natively on TikTok, reaching audiences a brand account can't.
What we make, and the proof behind it.
A full library of real content.
One shoot, art-directed off a moodboard June signs off on before we shoot a single frame.
- 20–25 final edited photographs + raw images : site, ads, feed
- 4 iPhone-style reels : the native, in-feed format that performs
- 1–2 professionally shot reels : hero video for launch
- Full BTS content bank : for stories and community posts
Ten creators. One real entry into TikTok.
A curated UGC / nano / micro mix : chosen for style fit, not follower count.
- 10 creators sourced, vetted, and briefed from our network
- Each posts 1 piece of content to their own TikTok, tagging @weare.june, in exchange for product
- Same content licensed back to June for its own feed and paid ads
- Creative direction and references given to every creator before filming
Shortlist
10 creators hand-picked, profiles sent for approval.
Brief
Tone, styling, and references shared with each creator.
Create
Creators film, post natively, tag June.
Repost
Approved content licensed for June's own channels.
Potential creator collabs
Content references for creators
Work from past campaigns:
What it takes.
Photoshoot Content
One production day · moodboard, styling, full post included · 20–25 final photos + raw images, 4 iPhone reels, 1–2 pro reels, full BTS bank
TikTok Influencer Marketing
Full management of 10 creators : sourcing, briefing, contracts, usage rights, reporting · product + shipping covered separately by June
Total: ₹2,50,000 for both. Scope is flexible : happy to walk through options on a call.
Four phases, fast-moving.
Discovery & Moodboard
Direction, references, brief.
Production
Shoot day, creator sourcing, in parallel.
Creator Content
Product ships, content films and posts.
Delivery & Launch
Final assets handed off, ready to go.